MARKETING COORDINATOR
Job Description
At Georgia First, we attribute much of our success to the strength of our marketing division. To build on this momentum, we’re searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Objectives of this Role
- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, contact directory, and intranet sites
- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Daily and Monthly Responsibilities
- Support the Social Media and Public Relations Directors in evaluating and establishing the marketing plan and strategy by assembling and setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicate campaign objectives and timelines
- Plan and manage events, the annual leadership conferences, and the Georgia First Fellowship by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Skills and Qualifications
- Bachelor’s degree in marketing, advertising, or communications, or currently seeking such degree
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Past work experience as a marketing coordinator or similar role is preferred
- Knowledge of traditional and digital marketing, content marketing, and social media marketing is preferred
